Have you ever wandered the aisles of the grocery store and appreciated a beautiful display or a collection of flavors of a single product that has really beautiful packaging? Just me? I have been known to let the way the packaging is designed on some products to influence my purchasing behaviors, more so than the cost and value.
As I’ve focused on branding for over 50+ companies and organizations to help them sell their services and show up with confidence, I’ve also focused on branding myself so I can present the same confidence and clarity with my audience. I maintain a professional brand for my work at Rebecca Peterson Studio because I want people to know who Rebecca Peterson is and what they can expect from me, both in-person and online.
“Branding, to me, is the identity of a product or service. It’s the name, the logo, the design, or a combination of those that people use to identify, and differentiate, what they’re about to buy. A good brand should deliver a clear message, provide credibility, connect with customers emotionally, motivate the buyer, and create user loyalty.”
If you’re also looking to establish your brand, I’ve discovered a few crucial elements to a strong brand that I reflect on often. Here are five suggestions for other entrepreneurs:
Use colors that are true to your brand
Color communicates your brand vision and values, so you’ll want to spend some time getting it right. You may have a few favorite colors. Or you may just have some color combinations that you prefer more than others (warm, cool, bold, neutral, etc). Stick to these colors on social media to create a cohesive feed and to help your brand be more widely recognized. I also love to wear my brand colors and find other creative ways to bring these colors into my life.
Show your face (a lot)
For entrepreneurs, it’s really important to show potential customers who they’re buying from. You should include a picture of yourself on every sales page and all over your social media. This creates a personal connection and helps deliver your brand message through the emotional connection you can maintain with your audience. You know how they say a picture is worth a thousand words? A professional headshot taken in a natural light studio or a styled shot of you working at a clean, organized desk can spell the value of your services often just as well as a few paragraphs on a sales page.
Create your brand story
Most companies have a tagline or a motto that summarizes what they do or what they believe. Try the same thing for yourself. You don’t need to over-complicate it. Ask yourself, “What are the top 3 problems facing my ideal client?” And then ask, “How do my products/services solve these problems?”
Treat your website as an extension of your brand
Your website is your landing page, your home base. It’s often the primary channel for your business products/services and the place you try to direct all interested parties to. Take the time to understand who is visiting your website, what they’re looking for, and how you can better serve them.
I’d love to help with this process! You can learn more about my website design services here.
Find mentors and coaches who light you up
If there’s someone who embodies the kind of personal brand you’d like to have, connect with them. Observe how they behave online and in-person and adopt those strategies yourself. I especially love learning from and following @thebrooklynjolley and @brightzebramarketing. They are full of beauty and inspiration!
Here’s a small bit of advice from me: Don’t wait to start building your individual brand. It doesn’t have to be perfect, just start showing up online and the rest will follow naturally. How will anybody know who you are if you don’t tell them?
When you see something online or in real life that embodies your brand, share it with your friends and followers. They will appreciate the insight, and they may even start sharing similar things with you!
Creating a strong personal brand is all about one thing — you! As you embrace your unique talents, desires, and aesthetic preferences, you’ll be able to develop a distinctive, authentic brand. And trust me, there’s nothing more satisfying than seeing other people recognize “you,” too.