Confidence (noun): A feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities.
As a brand and website designer, I’ve worked with dozens of entrepreneurs. And through the years, I’ve found that most business owners fall into one of two groups.
The first group is smart, talented, and passionate. They have tons of ideas and lots of motivation, and success comes easily to them. Of course they have to hustle, they have to show up consistently, but time and time again, they make sales, launch new products, and genuinely enjoy promoting their business.
The second type are just as smart, talented, and passionate as the first group. They have incredible ideas, lots of drive, great products, etc, but when it comes to actually making sales and growing their business, they fall short. They can’t seem to show up consistently, they struggle to market themselves, and they’re constantly fighting this internal battle of, “Why am I doing this? Nobody wants what I’m selling.”
So what’s the difference between the two groups? Why does one thrive while the other struggles?
I believe it’s an issue of confidence. If you are confident in who you are and what you have to offer, it’s easy to show up and share your services with the world. But how do you cultivate confidence in your business? How do you become one of the thrivers? I believe it comes down to three key things:
You can’t show up as a businesswoman if you don’t know who you are. And I’m not just talking about who you on Instagram, I’m talking about the WHOLE YOU. Ask yourself: When was the last time you were happy to be you? Happy to be living YOUR LIFE and nobody else’s? What could you do to help you feel that way more often? Spend some time doing some serious soul searching so that you can trust yourself and show up for your clients the way you want to.
Having a vision of what you really, truly want
You probably have an idea of what you truly want. You want financial peace and validation that you can run your business. But I encourage you to dig deeper. When you’ve reached all your goals, what does your life look like? How do you really want to spend your time? Write it down (and be specific)! If you want to work 20 hours a week coaching 1 client at $1000/month, say so!
You KNOW that the way things look influences the way you feel. When you want to nail a job interview, what do you do? You dress to impress! You take your time with your hair and makeup because you want your outward appearance to reflect the quality of your education/skills/etc (to your potential boss and to yourself). You need to treat your brand the same way. Give it a chance to succeed with the right design, fonts, colors, etc.
If you can improve your sense of personal worthiness, figure out what you truly want from your business, and refine your brand design to reflect the world-class quality of your products/services, I believe confidence will naturally follow.
And more confidence = more consistency = better business—for you and for the people you serve.
Do you believe confidence is the key to success? Share your thoughts in the comments!